Sales Enablement
From presentations to battle cards and other sales tools, we’ve got you covered.
Here are a few sample pieces that illustrate this well.IBM Resilient GDPR Infographic
The GDPR countdown waits for no one, and neither could our campaign. This infographic provided the demand generation team the imagery and data to quickly capture the urgency and solution in an easily digestible medium for its targeted international audience. Click here to see the whole story.
Solution Briefs
As the Director of Content Marketing, I was responsible for all client-facing collateral and event promotional materials. The Solution Brief was more than simply a sell sheet: It gave hard, quantitative benefits prospects could bring back to the internal economic buyers. This one for Managed Backup Services is a nice example.
Product Brochures
Sungard Availability Services was launching it's first SaaS platform for their business continuity software solution. Traditionally a perpetual license for its highly-regulated clientele, this required a small tsunami of new product marketing messaging and content. This brochure was a culmination of this sea change for the marketplace.
Visual Value: "Iceberg" Infographic
When debunking common myths in the industry, sometimes a dramatic, graphic depiction is more effective than the spoken word. Here we used the iceberg metaphor when explaining the hidden costs the offshore outsourcers don’t tell you in the contract. This infographic was very popular with our sales team and a top 5 on our online downloads.
